This brings the number to more than 2 billion posts each day.
- It a hard nut to crack for your blog to get the attention among 2 billion posts daily. People think that if they write an informative article about the trending topic or think out of the box or just catch the glamorous issues, their blog will be a hit. But this sadly isn’t the case always.
- Befool and win the game: A person might get lucky and hit the door with these tactics but the probability of the same is very rare and it is never assured for how long you will be able to befool the audience.
- To make your quality content, hard work and efforts popular are where the role of SEO comes it. It is used to optimize your blogs and posts in order to rank on the first page of the search engines like Google, Bing, and Yahoo etc.
Search Engine Optimization is a term almost we are all familiar with. We all know about it though we hardly understand it. This article is a fruitful effort in order to make understanding of SEO clear among the readers and internet Nazis.
Where and why the need for SEO comes from: There is a gamut of people across the world who write or operate a blog. With each passing second, there are approximately 24 blogs published on the internet.
What is SEO?
As discussed above, this is the tool which helps you to get your blogs and write-ups rank higher, in the first page of the search engines so that the traffic on your posts and blogs can be multiplied and increased.
Now the question is how ranking on the first page of Google or any other search engine for that matters can be the deciding factor of your blog getting more hits and traffic.
- Research shows that each day more than 2.2 million searches are done on Google. You can now very well imagine where the figure will reach if we include the searches done on all other search engines like Bing, yahoo etc. In fact, to search the details and information about this article, I spent two hours reading and going through a gamut of researches and questionnaires done to know the popularity and stats of the searches on the search engines.
- Ranking on the first page of these search engines gives an upper hand for your blog to be visited more in comparison to others because of course, before reading the last chapter people ought to read the first chapter of the book first.
- The top five links on the first page of the search engines get approximately, 67% of the total click for that keyword on the search engine.
- Before understanding how the searches work, let’s have a sneak-peak of what the black hat SEO and white hat SEO is.
Black Hat SEO: The black hat SEO has one set motive of ranking high on google search engine without considering the quality of content and validity of the information provided on the topic.
- This includes duplicate articles with stuffed keywords and poor grammar and writing skills. There are various tactics and tricks through which the blog or the site can be ranked high using this method. But the rosy and easily achieved result has no backbone. The site will soon be treated as spamming site and will be blocked.
White Hat SEO: On the other hand, white hat SEO focuses on the quality of the content and validity of the provided information. It also pays attention to the grammar, readability and the spellings used in the article.
- This method provides you with a sustainable result and assures that the ranking of the site is maintained throughout without an edge of bad remark for the kind of content and information it shares.
SEO Benefits to Website Traffic
Using the best search engine optimization techniques (SEO) should help you guarantee the success of your site.
- Increase in traffic
- Best return on investment
- Long-Term Standings
- Branding
Increase in traffic
The top results in a search engine page get most of the visits and snaps, so positioning in these top search engine pages can bring about enormous increment in rush hour gridlock for your site. A SEO company additionally centers on creating informative and keyword based title Tags and Meta Tags, which appear in the outcome pages. Having optimized tags and descriptions assists with expanding active visitor clicking percentage, which likewise advances increments in qualified web traffic.
Best return on investment
When you pay for an ad, a good amount of people will see it. There’s a reasonable possibility that some of them may wind up purchasing your item. This higher transformation rate is just one a greater amount of the benefits of SEO services that can’t be coordinated by some other type of showcasing. Google keeps the information about the inquiries and gets the individuals who scanned for the tag on your site. Anybody can post a promotion and people who see it might misclick. Be that as it may, a hit from Google is considerably more apparent than advertisements.
Want to save on advertisement dollars?
Once a marketing strategy is properly implemented, the results in the search engine will last a good amount of time, giving you the peace of mind. You don’t need to worry about your ranking; your website is delivering you customers’ day in and day out without having to continue spending advertising dollars.
Branding
Online listing improves your overall brand. Many well-known brands have faced fall in brand value due to lack of SEO listing. Youngsters today want to buy from brands that have good online presence and this digital tactic provides customers with the opportunity to reach out to more and more people.
